The Supervisor of Elections is the elected official designated by Florida law and the county charter to administer elections and voter registration for Orange County.

 

 • Community Engagement     • Crisis Communications    • Digital Advertising     • Graphic Design    • Media Planning

  • Media Relations     • Messaging     • Press Releases     • Traditional Advertising

 

ADVERTISING

Challenge

Just as voting is every Americans’ civic duty, finding ways to make it more convenient to vote is one of the most important duties of the Supervisor of Elections.  So when the Orange County Supervisor of Elections was looking for ways to get the word out about all the new early voting options, he turned to Moxē to do it.

 

Strategy

Connect with an audience that is more mobile now than they ever have been- particularly while they’re on the move.  And use the right mix of media to really drive the message home.  So we just hopped in the car with consumers as they drove around town (see what we did there?) Not really, but we did put the Supervisor on the radio which is basically the same thing.  Then hit them with billboards that target very specific geographic areas in big and bold ways.  Finally, we introduced Dynamic Location Overlay to our mobile campaign- sending messages to the voters when they were close to any one of the 17 early voting locations.

 

Handled

These results were real and easy to see- 2016 early voting hit all sorts of new records.

 

CRISIS MANAGEMENT

Challenge

On the 2016 presidential primary preference Election Day some polling places began running out of ballots early in the day.  Voting issues.  In Florida.

 

Strategy

From the minute we got the call on Election Day and for the following two days, our team was embedded in the Supervisor of Elections (SOE) office.  We arrived, assessed the situation and immediately began managing the media requests – local, national and even international – this IS Florida remember.  The Moxē team quickly drafted a situational statement, keeping the SOE on point.  We constantly distributed vital information to the media to keep voters informed about the brief ballot issue, including that the poll hours would not be extended.

 

Handled

In this fast-paced crisis situation, wildfire barely begins to describe how fast the rumors fly.  Once we came in, the media coverage was 99% correct.  And the “flames” were quickly controlled and eventually extinguished.  It was a complicated situation with international attention and when the dust settled, it turned out only a few of the 251 precincts actually had brief ballot issues.  We managed to get that message out and have the media relay that information to the voters. The story was over within 24 hours.

 

MOXĒ  1201 South Orlando Avenue  Suite 400, Winter Park, Florida 32789 • 407.581.4222